Last updated: 25 April 2026
1. Introduction
ProtectionMatch is a trading name of Systemsforcontent Limited (company number 14972759), registered in England and Wales with its registered office in Wolverhampton, United Kingdom. This privacy policy explains how we collect, use, store, and share your personal data when you use our website and services.
We are registered with the Information Commissioner's Office (ICO) as a data controller. We are committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Who We Are
ProtectionMatch is a lead generation service that connects UK consumers seeking life insurance and protection products with FCA-authorised firms that provide regulated advice and arrange policies.
We are not authorised by the Financial Conduct Authority (FCA) and we do not provide financial advice. The advice and product recommendation is provided by the firm we connect you with.
3. Data We Collect
When you use our website and complete our quiz, we collect the following categories of personal data:
- Identity information — your name and date of birth
- Contact information — email address and mobile phone number
- Demographic information — gender and age range
- Lifestyle information — smoker status
- Health information — whether you have any pre-existing medical conditions (yes/no flag only — we do not collect specific condition details)
- Insurance information — the type and amount of cover you are interested in, and any existing cover
- Technical information — IP address, browser type, device information, and pages visited
- Marketing information — how you found our site (advertising source, campaign details)
We use SMS verification to confirm the mobile phone number you provide is valid and active. This protects against fraudulent submissions and ensures the firm you are matched with can contact you.
4. How We Use Your Data
We use your personal data for the following purposes:
- To match you with an FCA-authorised firm that can provide a personalised insurance quote
- To share your details with the matched firm so they can contact you and provide advice
- To verify your identity and contact details
- To improve our website and services
- To comply with our legal and regulatory obligations
- To send you transactional communications relating to your enquiry (e.g. confirmation messages)
5. Lawful Basis for Processing
We process your personal data on the following lawful bases under UK GDPR:
- Consent — when you submit our quiz, you provide explicit consent for us to share your data with the FCA-authorised firm we match you with for the purpose of providing you with an insurance quote
- Legitimate interests — for analytics, fraud prevention, and improving our services
- Legal obligation — where we are required to retain or disclose data by law
Where we process special category data (health information), we do so on the basis of your explicit consent under Article 9(2)(a) of UK GDPR.
6. Who We Share Your Data With
Your personal data is shared exclusively with the single FCA-authorised firm we match you with based on the information you provide. We never sell your data to multiple third parties or share it with marketing list brokers.
We may also share your data with:
- Service providers — including SMS verification providers, hosting providers, and analytics tools, all of whom are bound by data processing agreements
- Regulatory authorities — where required by law, including the Financial Conduct Authority and the Information Commissioner's Office
- Professional advisers — including legal and accounting professionals where necessary
7. How Long We Keep Your Data
We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including any legal, regulatory, or accounting requirements.
- Lead enquiry data is retained for up to 7 years to comply with FCA record-keeping principles applied to our buying firms
- Marketing analytics data is retained for up to 26 months
- If you withdraw consent or request deletion, we will delete your data within 30 days unless we are required to retain it by law
8. Your Rights
Under UK GDPR you have the following rights:
- Right to access — request a copy of the personal data we hold about you
- Right to rectification — request that we correct inaccurate or incomplete data
- Right to erasure — request that we delete your data ("right to be forgotten")
- Right to restrict processing — request that we stop processing your data in certain circumstances
- Right to data portability — receive your data in a portable format
- Right to object — object to processing based on legitimate interests
- Right to withdraw consent — withdraw consent at any time where processing is based on consent
To exercise any of these rights, please contact us at the details below. We will respond within 30 days.
9. Marketing Communications
We do not send unsolicited marketing communications. The firm we match you with may contact you directly with insurance information based on the consent you provide when submitting our quiz. You can withdraw consent at any time by contacting either us or that firm directly.
10. Cookies
Our website uses cookies and similar tracking technologies. For full details, see our Cookie Policy.
11. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or destruction. This includes encrypted data transmission (SSL/TLS), access controls, and secure data storage.
However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
12. International Data Transfers
Your data is primarily stored and processed within the United Kingdom. Where data is transferred outside the UK (for example, to service providers based in the EU or US), we ensure appropriate safeguards are in place such as Standard Contractual Clauses or adequacy decisions.
13. Children's Privacy
Our service is intended for UK adults aged 18 and over. We do not knowingly collect data from anyone under 18.
14. Changes to This Policy
We may update this privacy policy from time to time. The latest version will always be available on this page with the "last updated" date shown at the top.
15. Complaints
If you have a concern about how we handle your data, please contact us first so we can try to resolve the issue. You also have the right to lodge a complaint with the Information Commissioner's Office at any time:
- Website: ico.org.uk
- Phone: 0303 123 1113
16. Contact Us
For any questions about this privacy policy or how we handle your personal data, please contact:
ProtectionMatch (Systemsforcontent Limited)
Email: [email protected]
Wolverhampton, United Kingdom
Company number: 14972759