Last updated: 25 April 2026
1. What Are Cookies
Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your device and remember information about your visit, such as your preferences and actions.
This Cookie Policy explains how ProtectionMatch (a trading name of Systemsforcontent Limited) uses cookies and similar tracking technologies on our website.
2. Why We Use Cookies
We use cookies to:
- Make our website function correctly
- Remember your preferences and choices
- Understand how visitors use our website so we can improve it
- Measure the effectiveness of our advertising campaigns
- Provide a personalised experience
3. Types of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the website to function and cannot be switched off. They are usually only set in response to actions you take such as completing a quiz or filling in forms.
Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting information anonymously. We use this data to improve our website experience.
Advertising and Marketing Cookies
These cookies are used to track visitors across websites and measure the effectiveness of our advertising. They include cookies set by third-party advertising platforms such as Meta (Facebook), Google, and similar.
4. Specific Cookies Used
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Tracks ad effectiveness and visitor behaviour | 90 days |
| _fbc | Meta (Facebook) | Tracks click-through from Facebook ads | 90 days |
| _ga | Google Analytics | Distinguishes unique visitors | 2 years |
| _gid | Google Analytics | Distinguishes unique visitors | 24 hours |
| _gcl_au | Conversion tracking for Google ads | 90 days | |
| session_id | ProtectionMatch | Maintains session state during quiz | Session only |
5. Third-Party Cookies
Some cookies on our website are set by third parties such as Meta and Google. We do not control these cookies and you should refer to the respective third-party privacy policies for more information:
- Meta (Facebook): facebook.com/policies/cookies
- Google: policies.google.com/technologies/cookies
6. How to Manage Cookies
You can control and manage cookies in several ways:
- Cookie banner — when you first visit our site, you can accept or reject non-essential cookies
- Browser settings — most browsers allow you to view, manage, and delete cookies. Disabling cookies may affect your experience of our website
- Opt-out tools — for advertising cookies, you can opt out via youronlinechoices.com
7. Do Not Track Signals
Some browsers offer a "Do Not Track" signal. Our website does not currently respond to Do Not Track signals as there is no industry-wide standard for how to handle them.
8. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. The latest version will always be available on this page.
9. Contact Us
For questions about our use of cookies, please contact:
ProtectionMatch (Systemsforcontent Limited)
Email: [email protected]
Wolverhampton, United Kingdom
Company number: 14972759